A New Season at BeeCause Charms: What’s Happening Behind the Scenes

If things look a little different around here lately, there’s a good reason — we’ve been busy bees behind the scenes.

Following our recent sale, we’ve been taking the opportunity to reset, reorganize and get BeeCause Charms ready for what’s next.

With more than 15 years of BeeCause history and hundreds of charms in the collection, that means quite a bit more than simply giving the website a new coat of paint. We’re reorganizing collections, updating product photos and descriptions, refreshing the online store, reviewing longtime favorites, developing new designs and making it easier to find the charms that tell your story.

And yes — the website is OPEN while we work!

You may notice collections moving around, pages getting a fresh look or products appearing in new places while we make these improvements. Everything won’t change overnight, but every update is part of building a better BeeCause experience.

Running season is coming.

Running has always been an important part of the BeeCause story, and we’re getting ready for the miles, races and finish lines ahead. Expect to see our Running + Walking collection continue to grow, along with distance charms, race-inspired designs, new releases and plenty of ways to add a little personality to your running shoes.

But BeeCause has grown far beyond the starting line.

From pets and family to causes, faith, friendship, celebrations and custom designs, our goal is simple: help you wear a little piece of what matters to you.

There’s more happening behind the scenes, too.

We’re working on new custom and personalized options, fundraising opportunities, retail and wholesale partnerships, collaborations, events and other ways to bring BeeCause Charms into more communities.

Some things are changing, but one very important thing isn’t:

BeeCause Charms is still The ORIGINAL Shoelace Charms — Since 2010.

We’re incredibly excited about what’s ahead, and we’re grateful to everyone who has worn, collected, gifted, shared or discovered BeeCause Charms over the years — and to everyone just finding us now.

So pardon our dust while the hive gets a little makeover.

Shopping is open. The charms are here. And we’re just getting started.

— The BeeCause Charms Team