BeeCause Cares: Where Community Meets Cause

BeeCause Sneaker Charms® has always been about more than sparkly shoe accessories.

Yes, we make charms. We love the color, the sparkle, the race-day outfits, the collections and all the little ways a pair of sneakers can tell a story.

But some charms tell stories that are deeply personal.

A ribbon can represent a diagnosis, survivorship or someone we love. A symbol can represent identity, remembrance, strength or hope. A custom charm can carry a face, a name or a memory across a finish line.

We've seen our customers use small things to represent some pretty meaningful ones.

That's the idea behind BeeCause Cares.

BeeCause Cares is the charitable side of BeeCause Sneaker Charms® — a way for us to thoughtfully recognize causes, highlight organizations doing important work, build charitable partnerships and give our community opportunities to support causes that matter to them.

Our goal is to share a monthly cause calendar, recognize selected awareness moments, introduce charitable partners, share community stories when they're entrusted to us and find meaningful ways for our products and platform to give back.

Sometimes that may involve a charm. Sometimes it may simply involve sharing a resource or an organization worth knowing about.

And over time, we'll see where BeeCause Cares takes us.